From Dhofar’s Farms to Everyday Tables Across Oman

Since its establishment in 1983, A’Safwah Dairy & Beverages has built a longstanding presence in Oman’s food and beverage industry. As part of Dhofar Foods & Investment SAOG, the company has developed its operations around dairy farming, food processing, and the production of a diverse range of everyday consumer products. Its farms and production facilities are located in Dhofar, where the company combines local agricultural resources with modern processing technology.

A Journey of Continuous Development

A’Safwah’s journey reflects a commitment to expanding production capabilities and responding to changing consumer needs. Following its registration in 1983, the company began developing its agricultural and feed operations before expanding its dairy production activities.

Important milestones include the launch of its modern dairy plant in 2006, followed by further production growth and product diversification. The company’s published milestones record dairy production exceeding 10 million litres in 2003 and 25 million litres in 2007. By 2018, dairy product sales had reached 50 million litres, highlighting the scale of its development over the years.

A Diverse Portfolio for Everyday Needs

A’Safwah has expanded beyond fresh milk to offer a broad portfolio serving different consumer preferences and occasions. Its product range includes:

• Fresh milk and flavoured milk
• Fresh laban and yoghurt
• Fresh juices and long-life juice products
• UHT long-life milk and beverage products
• Labneh and other dairy products
• Drinking water and selected cooking oils

This diversity enables the company to serve a variety of everyday consumption needs while continuing to develop its product offering.

Quality, Technology, and Product Development

Quality and food safety are central to A’Safwah’s approach. The company highlights its use of modern processing technology, supported by research and development and quality functions, to maintain product standards and support continuous improvement.

Its integrated operations—from dairy farming and feed cultivation to processing and product development—provide a foundation for managing key stages of production. The company also highlights the importance of responsible resource use, operational efficiency, and animal welfare within its farming activities. <Cite refs={[“turn717811search0″,”turn717811search12”]}/>

Rooted in Oman, Focused on the Future

A’Safwah’s development reflects the role of Omani food producers in strengthening local production capabilities and offering consumers a wide selection of locally produced food and beverage products.

Looking ahead, the company’s stated vision is to become the first choice of Omani consumers by 2030. Its mission emphasizes delivering high-quality, nutritious products while pursuing innovation, operational excellence, and responsible growth.

A Continuing Story of Growth

From its beginnings in Dhofar to a diversified portfolio of dairy and beverage products, A’Safwah Dairy & Beverages continues to build on its experience in Oman’s food industry. Its journey highlights the value of long-term investment in production, product development, and quality as the company works toward its future ambitions.

Company Website: https://www.alsafwahdairy.com/en